Full brand inventory photography spanning over 250 products of current and future concepts. These products needed photography styles such as e-commerce orthographics, stylized studio images for line reviews, lifestyle, campaigns, and editorial photographs all used for internal sales and collateral, social media advertising, as well as for retailers specifically in the US on Amazon and in Lowe’s Home Improvement and globally.
Product informational library videos for 50+ products and collections to be displayed online, on social media platforms, trade shows, and even retailer e-commerce sites including Lowe’s Home Improvement and Amazon.
what we did
- Lifestyle and E-Commerce photography
- Created an a robust inventory management system
- Creative direction and storyboard development
- Video production and post production
- Video animations
- Sound design
- Full set production
An 18-month long high-volume creative, project based partnership during which the client announced significant sales growth of 132% of $15.9M in the second quarter of 2021 compared to $6.8M in the same quarter of 2020.
The photography team captured over 5,000 images with an elevated look that distinguished Toughbuilt above its competitors in quality, composition, creative direction, and editing style that can be seen online, industry magazines, on billboards, trade shows, and social media, to name a few.
The video production team was instrumental in the intricacies of each process for the product library videos from storyboard concept, location scouting, casting of both talent and voice over actors, and art direction to the full gamut of video post production, custom music scores, sound design, animations, color mastery and grading.
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